79: Elvira Sojli (U of New South Wales): Rowdy Mermaid Kombucha and Deleting Unreported Information

For this episode, another in our series of recordings from the Global Entrepreneurship and Innovation Research Conference, which took place in Boulder in June 2024, we welcome Elvira Sojli, Associate Professor in the School of Banking and Finance at the University of New South Wales in Australia. Elvira’s not a drinker, so this time out, Boulder-made Rowdy Mermaid Kombucha is on the menu. As it happens, Elvira makes her own kombucha at home. As such, you are about to learn more about kombucha than you ever imagined you’d want to. On the topic of entrepreneurship research, Elvira touches on a few topics, all stemming from her fascination with the question of what to do when you know information exists, but the corporation is not revealing it. Specifically, she’s referring to how many large corporations mask their research expenditures, and that practice’s interesting implications for competitor research and insights into strategy. This eventually leads to discussion of Elvira’s current research, which reveals that when a firm is hit with EPA actions, it tends to trigger quick filing of clean innovation patents they’ve been holding as trade secrets. These filings reveal useful info to other firms using those technologies. These peers often have lower emissions and other green patents, and are often able to attain new advancements quickly, which provides greater legitimacy for the market, resulting in more investment and new entrants. This results in an economic and ecological win for all because other companies will iterate on the research while the originating company’s innovation is still patent-protected, resulting in a public good all around. It’s another fun and informative episode of Creative Distillation. Enjoy and cheers! ——— This episode of Creative Distillation was recorded during the Global Entrepreneurship and Innovation Research Conference, held in Boulder in June 2024. Learn more about Rowdy Mermaid Kombucha at rowdymermaid.com. Find out more about Elvira Soily on her faculty page at the University of New South Wales website (DON’T READ: https://www.unsw.edu.au/staff/elvira-sojli) Read Elvira’s paper, “Deleting Unreported Information,” in the September 2022 issue of the Journal of Financial and Quantitative Analysis. Check the show notes for a link. (DON’T READ: https://www.cambridge.org/core/journals/journal-of-financial-and-quantitative-analysis/article/abs/deleting-unreported-innovation/4DE8D0EE758E43242B1A657F57296460) -- Learn more about CU's Deming Center for Entrepreneurship: https://deming.colorado.edu Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected]. Thanks for listening. -
An Analog Digital Arts Production for the Deming Center for Entrepreneurship
Produced, recorded and edited by Joel Davis "Whiskey Before Breakfast" [Traditional] performed by Jeffrey York and Brad Werner. Recorded, mixed and mastered by George Figgs ___ CREATIVE DISTILLATION University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. Jeff York | Associate Professor | Research Director
[email protected] Brad Werner | Instructor | Teaching Director
[email protected] Deming Center for Entrepreneurship | CU Leeds School of Business
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