Human-Centric Design Approaches to User Journeys (with Annamaria Greco, from Koa Health)

Join hosts Felippe Silveira and Raff Marques as we uncover how strategic creativity is shaping the future of health tech. In our very first episode, we’re discussing human-centric design in mental health tech. Our guest, Annamaria Greco, Head of Design at Koa Health, shares her journey from advertising to mission-driven health tech, the challenges of designing for sensitive user needs, and the role of usability, trust, and privacy in mental health apps. We explore: How design shapes user experience in digital mental health solutionsThe power of illustration and branding in building trust Why user testing and clinical collaboration are key to effective design The future of mental health tech—shifting from reactive to proactive care Want to keep the conversation going? Feel free to reach out to Annamaria, Felippe and Raff through LinkedIn. And to learn more about Koa and thework they’ve been doing, check their website.Is there anyone you’d like to see here on the podcast? Send them our way: [email protected]

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