Marketing True Personalization in Health Tech (with Jeff Hortman, from Well)

In this episode of Creative Health Tech, Felippe and Raff sit down with Jeff Hortman, SVP of Marketing at Well, to unpack how true personalization is reshaping digital health engagement. Jeff shares lessons on how Well applies gamification and incentives to drive real outcomes, and why storytelling and user research are foundational to Well’s marketing strategy.We dive into:Why effective personalization is more important than just saying "we use AI"How guardrails and clinician-built pathways create trust in digital health toolsWhat health tech marketers can learn from gaming and peer-to-peer testimonialsThe power of authentic storytelling in building credibility with both employers and end usersWhether you're leading a brand team, building a product, or trying to scale a health tech solution, this episode will give you a fresh perspective on how strategy, empathy, and creativity converge in modern healthcare marketing.Want to keep the conversation going? Feel free to reach out to ⁠Jeff⁠, ⁠Felippe⁠ and ⁠Raff⁠ through LinkedIn. And to learn more about Well⁠ and the work they’ve been doing, check their website.Is there anyone you’d like to see here on the podcast? Send them our way: ⁠[email protected]

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