EP207: How to Increase Customer Lifetime Value to Scale Online and Off with Austin Brauwner

Have you felt like you’re ready to scale your business for a while – but every time you think of getting started you just freeze up?? This is all too common… It can feel daunting! Where are you supposed to start? Consider this… You don’t actually need a million customers, you just need to keep your loyal customers happy. “Customer lifetime value” is fancy business lingo for how much revenue each customer brings to your business over their lifetime. This isn’t usually the first thing people associate with scaling, but it’s actually a huge deal! It’s WAY easier to sell to someone who already loves your brand than it is to acquire new customers. The goal is to maximize the impact you have on your existing customers… To keep them always coming back for more. This is what thinking like a business owner is all about.

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