EP216: Why Selling at Shows Might be Killing Your Business

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and couldn’t attend shows? Would it still function and make money while you were away? When I quit my day job to focus on building a business full-time, it was a real struggle. It was impossible for me to walk away because I did not set myself up for success. I realized that I had just created a new job for myself, not a business. Here’s the difference: A job requires you to be constantly working to generate revenue A business generates revenue on an ongoing basis, even when you’re not actively working. If you’re relying on live shows for your primary source of income, I hate to be the one to tell you but… you have a job. Don’t get me wrong, shows aren’t all bad when you leverage them right. But I don’t want you to be dependent on one stream of revenue. So, if you’re feeling stuck in the trunk show grind and sacrificing too many weekends, maybe it’s time to re-evaluate your strategy… And I have just the thing to help you – let’s make a live show pros and cons list!

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