EP222: The 3 Pillars Product Content Strategy with the Jaqueline and Minna of the Product Boss

Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have been working with brands just like yours to launch innovative products and gain visibility online. Meet Minna Khounlo-Sithep, owner of Lil' Labels, LLC, and Jacqueline Snyder, owner of Designer Consulting Coop. They’re both business experts with years of experience and knowledge. Together, they formed the Product Boss Podcast for high-achieving women who own product-based businesses. One thing their demographic has in common is a struggle to create online content. When you own a product-based business, you might hope your product will speak for itself and you can sit back and watch the sales flow in. Unfortunately, it doesn’t work like that. In this day and age, people buy from people. If there’s no face to your company, there’s nothing for your customers to connect with. So, Minna and Jacqueline came up with their 3 Pillars Product Content Strategy to help business owners create content that builds know-like-trust with their customers. Just remember the three C’s of content, Calendar, Conversational, and Cornerstone.

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