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Creatives Rule the World

EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau

11 May 2020

Description

Some designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise.   She sells striking high-end jewelry with a cause. Her business used to rely primarily on retail sales, but when shelter-in-place hit, she immediately sought a quick and creative solution to keep sales flowing.  During a 2-hour virtual trunk show hosted on Facebook live, she managed to sell over $30,000 worth of jewelry.  Yes, you read that right! So how did she do it? Let’s jump right in.

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