Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities   Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter) and LinkedIn • Sub Stack Newsletter Writers:   - Trae Bodge - traebodge.substack.com   - Aly Walansky - alywalansky.substack.com   Sponsored By: Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC   Connect with Gloria: Website: gloriachoupr.com Instagram: @gloriachoupr Free PR Masterclass: gloriachoupr.com/masterclass   Connect with Tracy: Instagram: @tracymatthewsny Facebook: @FlourishThriveAcademy TikTok: @flourish_thrive Buy The Desired Brand Effect: desiredbrandeffect.com   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations

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