The Power of Storytelling: How to Boost Your Business Creativity and Persuasion | Creativity Boosters Episode 7

Welcome to the latest episode of Creativity Boosters, where we explore the intersection of creativity and business. In this episode, we will discuss the art of storytelling and how it can impact employees' ability to drive innovation within their organizations. In this episode Dinko & Nikhil explore how storytelling can enhance persuasive skills, help develop innovative ideas, and create a sense of unity among team members. Join us as we delve into questions such as: What makes storytelling such a powerful tool for business creativity? How can metaphors help employees connect with stakeholders and inspire innovative thinking? And how can storytelling help middle managers and young professionals drive an innovation agenda in their organizations? Tune in to Creativity Boosters, and let's boost your creativity together! Time stamp (00:00) Intro (01:00) Sharing ideas through storytelling (02:55) Why should people follow your ideas? (06:53) Why stories are so powerful? (13:45) Even great ideas need persuaders (17:34) Amazon using press releases to promote new ideas (20:24) Bringing Johnny to the meeting (24:20) Middle managers gathering teams around a shared goal (26:05) Metaphors & Pokémons (28:45) Employees are storyhunters (32:40) Creativity Jam

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