Adam Lovick: The Business of Building a Travel Media Brand

Travel Creator Adam Lovick (@adam_lovick) joins Creator: The Podcast to discuss the evolution of travel content creation and brand building. In this episode, Adam shares how his family's travel agency background shaped his career path, including the ironic twist of being "fired by grandma" during COVID—a setback that ultimately pushed him to launch First Class Jerk, a travel media publishing company focused on the ‘premium traveler.’ Host Ross Borden explores Adam's signature green-screen TikTok style, his brand partnerships with major companies like Delta and Emirates, and the challenges of balancing creative work with business development. Adam offers refreshingly honest insights about the difficulty of building a creator business, admitting "This stuff is really hard. People underestimate how much time and energy it takes to be a creator." Whether you're looking to launch your own content brand or simply fascinated by the business of travel media, this conversation provides a realistic look at what it takes to carve out a distinctive voice in the crowded travel content space. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Adam Lovick 01:26 - Adam's early travel background and family business 03:20 - Getting fired by grandma and starting First Class Jerk 05:01 - The green screen content style and approach 06:36 - Sourcing content for green screen videos 07:47 - TikTok vs Instagram: Platform differences for creators 09:40 - The story behind First Class Jerk brand 12:48 - Working with brands and monetization strategies 16:25 - Building brand partnerships and cold outreach 20:22 - Perspective on influencer and PR agencies 23:42 - Long-term partnership with Delta 26:15 - Making the leap to full-time creator 29:17 - Adam's three favorite countries to live in 31:33 - Closing and where to follow Adam

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