Stephanie Cheape: How a Viral 'Kiss A Ginger Day' Video Launched Scotland's Rising Media Star

Scottish Content Creator and Musician Stephanie Cheape (@StephanieCheapeofficial) shares her remarkable journey from aspiring singer-songwriter to becoming one of Scotland's most influential digital creators with over half a million TikTok followers. In today's episode of CREATOR: The Podcast, we explore how a spontaneous video during the pandemic transformed into a thriving career spanning social media, television, and sports entertainment. Learn how this homeschooled musician unexpectedly became the first female creator featured on the Scottish National Football team's social media and landed a presenter role with BBC Radio. Stephanie reveals her authentic approach to content creation, insights on managing your brand without an agent, and why overcoming the fear of being yourself is crucial for creative success. Whether you're a musician looking to build an audience, an aspiring content creator, or someone passionate about showcasing your culture, Stephanie's journey from posting random videos about Scottish life to becoming a prominent voice in Scotland's media landscape offers valuable lessons on turning genuine self-expression into meaningful opportunities. 0:00 - Intro: From zero to half a million followers 0:51 - Welcome and introduction to Stephanie Cheape 2:03 - Background: From musician to content creator during Covid 4:36 - How it started: The viral "Kiss a Ginger Day" video 6:48 - TikTok's impact on music discovery and distribution 8:56 - Adapting music for TikTok and the changing industry 11:27 - Using Celtic music and Scottish soundtracks 13:36 - The UMG music removal from TikTok 14:55 - Landing the BBC presenting role 17:09 - Experience with TikTok live streaming 19:03 - Partnership with Scotland's National Football Team 23:24 - Evolution of the football partnership 25:04 - The importance of authenticity and overcoming fear 26:19 - Managing yourself vs having representation 31:11 - Top three countries to live in 33:08 - Future plans for travel content 35:43 - Where to find Stephanie online To learn more about CREATOR: The Podcast, visit creatorthepodcast.com

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