Tanya Badillo: Bridging Cultures With Spanish-Speaking Content

Outdoor adventure content creator, Tanya Badillo (@tanyabadillo) joins CREATOR: The Podcast to discuss her unique position as a Mexican adventure creator filling the Spanish content gap in US outdoor spaces. In this episode, Tanya reveals how growing up with a geoscientist father shaped her nomadic lifestyle, including her bold move from a stable oil company job in Mexico to starting over completely in the US. Host Ross Borden explores her decision to maintain authentic Spanish-language content despite the potential for broader English-speaking audiences, her extreme expeditions requiring rappelling and multi-day treks to reach Mexico's most remote locations, and her philosophy of being “the bridge between cultures." Tanya shares candid insights about the challenges of building a creator business while working a remote day job, plus her strategy for curating extreme adventure trips that push participants beyond their limits. Whether you're interested in adventure travel or building an authentic personal brand, this conversation delivers inspiring insights on choosing authenticity over easier paths to success. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Tanya Badillo 01:12 - Background: From Mexico to the US 02:10 - Educational Journey and Early Travel 03:07 - Studies in Geophysics and Energy 04:35 - Transition from Corporate to Content Creation 06:41 - Starting as a Content Creator 07:17 - Growing from 4K to 10K Followers 09:00 - Favorite Adventure Destinations in Mexico 10:22 - Running Adventure Trips and Wild Latitude 15:11 - Decision to Create Content in Spanish 17:34 - Targeting US Hispanic Market 19:53 - Three Countries Question 20:09 - Where to Find Tanya Online

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