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CropTalk

104. #KyleTalksAgTech: The importance of post-harvest data and horticulture product branding w. Frank Pica

24 Aug 2020

Description

On this episode of the CropTalk series, #KyleTalksAgTech, Kyle Barnett speaks with Frank Pica of Native about his journey from startup to co-founder, focusing his energy on giving the grower access to data after their product leaves the farm. We discuss how branding is a highly important component to success for the modern agriculture business and knowing thy customer is key.

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