167. #LeadersTalkCrops - What Produce Growers and Buyers Need to Know About Each Other to Do Better Business w/ James Williams

Growing a quality, desirable crop with palatable input costs is an accomplishment.  But, growing a quality crop with palatable input costs that consumers demand and that sells consistently is a whole different beast.  As a fresh produce supplier, it seems developing quality relationships and rapport with produce buyers is the secret sauce to selling through and is something that more suppliers should lean into.  That's the reason we had James Williams, the Business Development Manager at Intergrow Greenhouses, Inc. onto the #LeadersTalkCrops series of CropTalk podcast to share how, as a produce supplier, he develops and nurtures relationships with produce buyers.  The insights James shares are extremely valuable, but even more so because he has served as both the produce buyer and supplier during his career.   Until next time, #startcleanstayclean  

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