171. #LeadersTalkCrops - Brute Force Fertilization is so 20th Century Agriculture w/ Michael Key

Crops are not nearly as gluttonous as we have traditionally made them out to be.  It seems as if much of conventional agriculture shoves synthetic fertilizers down the soil's throat in an attempt to nourish plants with ever-diminishing returns on investment.  As an industry, we are discovering more about the symbiotic relationships between soil microbiology and the crops that call soil home.  With this knowledge, it feels barbaric to overlook some of our greatest plant health protagonists and the importance of their relationships with plants.  That's why we had Michael Key the CEO of Impello Biosciences onto CropTalk podcast to share more about why he thinks brute force fertilization is so 20th-century agriculture and how growers can take a more collaborative approach to plant nutrition and health.  Until next time, #startcleanstayclean      

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