20. Integrity and Adaptability Drives Success in the Tropical Color Nursery Business w/ Sandy Stein

Meet Sanford (Sandy) Stein, co-owner of The Jungle Nursery in Homestead, Florida.   He's a career horticulturalist… and occasional psychotherapist.   He visited my podcast recently, and shared some profound insights on his unusual career path.   Stein is a walking testament to the saying what doesn't kill you (ahem, Hurricane Andrew) makes you stronger. He has taken an unexpected side path into advocacy for his profession, overcoming his discomfort with public speaking.   He is one of the few nurseries to have stayed ahead of the curve when big box stores started selling plants at cut-rate prices. He diversified and started fulfilling unusual but profitable orders for off-the-beaten-path clients that have allowed him not just to survive, but to thrive.   Stein also talked about integrity and how you can't be truly successful if you're not a person of your word and respected by your peers.

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