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Crushing It In Construction

#111 How One Bootstrapped Founder Built a $10M Screw Piling Business and Outplayed Big Contractors With Brodie Haughton

10 Jun 2025

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Welcome back to the Crushing It In Construction Podcast!This week, we’re sitting down with Brodie Haughton, Managing Director of Solidity, a company that’s redefining foundation engineering with screw piling.Now, screw piling might sound like a niche dark art (because it is), but Brodie’s taken this overlooked corner of construction and turned it into a multi-million-dollar business. And he did it by creating demand, not just fighting for scraps in an existing market.This is a masterclass for business owners who want to spot and dominate a niche, bootstrap like a madman, survive cash flow nightmares, and use vertical integration to lock out competitors.If you’ve ever thought, "There’s no room left to innovate in construction," this episode will prove you wrong. Let’s dive in!Connect with Brodie Haughton:Instagram: https://www.linkedin.com/in/brodie-houghton-86909984/Website: https://www.solidity.com.au/Connect with Jordan Skinner:LinkedIn: https://www.linkedin.com/in/jordanaskinner/Website: https://moonshotmedia.com.au/Do you have an influential personal brand? Take the quiz to find out:http://www.constructingaleader.com/quiz

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