How to do PR right in the Crypto world, Armel Leslie, Peaks Strategies

An interesting and useful conversation by Jamil with Armel Leslie from Peaks Strategies The Opportunities and Challenges of Public Relations within the Crypto Industry, with Armel Leslie and Peaks Strategies Armel Leslie is a Partner at Peaks Strategies delivering integrated brand-building campaigns for clients across the capital markets ecosystem with a strong reputation and expertise across alternative investment management and digital assets/crypto. Armel began his career at Walek & Associates in 1999 where he rose to a Partner by the time of its sale to integrated PR agency Peppercomm in 2013, where Armel was Senior Director of Capital Markets. Following his time at Peppercomm, Armel was a Senior Vice President at Sloane & Company, where he oversaw some of the firm’s leading financial services clients.He graduated cum laude with a BA in History from Baruch College (CUNY) in New York, where he worked at the Press Office his senior year. A Native of South Africa, he also attended the University of South Africa (UNISA). He is a Board Member and Treasurer of American Friends of Tikvot, a philanthropic organization headquartered in Israel.

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