#363: Gabriele Giancola, CEO of Qiibee, on Web3 Loyalty Programs, Liquidity’s Role in Points Programs, and The Future of Rewards Programs

Gabriele Giancola, council member of qiibee Foundation, is a prominent Swiss entrepreneur known for his contributions to the Web3 and blockchain space. After graduating with a Master’s in Business Management from the University of St. Gallen, Gabriele co-founded qiibee, where he is CEO, a blockchain-based loyalty ecosystem that helps brands run and connect loyalty programs.Gabriele has worked with brands such as Miles & More, Etihad Guest, Renault, and Coca-Cola. Dedicated to pushing the boundaries of how blockchain can be applied to solve real-world problems, Gabriele envisions rewards as one of the top three payment methods that will drive blockchain’s growth and societal impact.Gabriele’s areas of expertise include blockchain innovation and business enterprise loyalty programs.In this conversation, we discuss:- The next iteration of loyalty programs- Consumer brands and sports clubs are now adopting blockchain- How Web3 has continuously evolved its incentivisation processes- Offering greater transparency and flexibility- Calculating the value of points programs- Creating liquidity in points programs- The importance of partnerships for loyalty programs- Using web3 to unlock the next frontier of loyalty programs- The future of rewards programsqiibeeWebsite: www.qiibee.comX: @qiibeeLinkedIn: qiibeeGabriele GiancolaX: @gabriele_qbxLinkedIn: Gabriele Giancola ---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.   PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50

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