Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa Johns and Potbelly Sandwiches. In this exclusive interview, discover his unique method of merging B2C and B2B marketing that includes but goes much deeper than grabbing more attention and connecting with the emotional needs of B2B buyers. Explore Brandon's unique fusion of B2C and B2B tactics to fuel innovation at GroundTruth.After listening for years to the likes of Forbes, Gartner, and Oracle about making B2B more like B2C, it is more than just an interesting notion."You're advertising to people in B2B, and they have the same attention issues and fundamental desires as in B2C." - Brandon RhotenAccording to Brandon, the key to grabbing attention in B2B marketing is finding the "hook" - the one thing that solves the problem and gets the target audience interested. It's all about addressing their fundamental needs quickly. This is the opposite of leading with function and features. Follow Brandon Rhoten on LinkedInFollow host Steve MacDonald on LinkedIn

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