Introducing Tim Hines, the CMO of AmTrav. Tim is a marketing expert, global keynote speaker, and author of the book "The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer." In this episode, we discuss the importance of thought leadership and why CMOs should stop trying to create it and simply start implementing it today!Tim recommends that one of the core pillars of a brand’s thought leadership strategy is radical honesty, building tremendous authority and authenticity at the same time.“We try to say, hey, this is what's going on in the industry. We're not going to sugarcoat it. This sucks, or this is great, or this could be better. And here's a piece of content that we think from our radically honest approach is our take on that.” - Tim HinesAccording to Tim, thought leadership is about positioning your brand as an expert that is worthy of being noticed and listened to, providing valuable insights and information to your audience that educates them. It is the best way to build trust and credibility with potential customers that not only differentiates you from the competition but provides reasons to believe in your salespeople and the quality of the products you sell.Follow Tim Hines on LinkedInFollow host Steve MacDonald on LinkedIn

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