How Can We as CMOs Succeed in a Short-Term Horizon?

Episode #194:💡Nikhil Kalanjee, Founder & Managing Director at Time to First Bite, shares key strategies for thriving in today’s rapidly evolving business landscape. Drawing from his diverse experience across agencies and corporations, Nikhil highlights the importance of aligning marketing with core business values, understanding the Ideal Customer Profile (ICP), and balancing short-term ROI with long-term brand growth. He positions the CMO not just as a marketer, but as a strategic leader who must advocate for the customer and steer the organization with insights rooted in real-world engagement.💡"Skilled marketers obviously have to hold two thoughts in the head at the same time: how do you manage the short and the long term? You have to become a master allocator of resources." - Nikhil KalanjeeA central theme in Nikhil’s perspective is the CMO’s role in bridging the gap between customers and corporate decision-making. By fostering direct connections with customers and championing their voice within the organization, CMOs can elevate their strategic impact and unify internal efforts around customer needs. Nikhil’s insights underscore the need for B2B leaders to remain agile, insight-driven, and aligned across departments to ensure resilience and relevance in a disruptive market.Follow Nikhil Kalanjee on LinkedInFollow host Steve MacDonald on LinkedIn

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