The Concept of CMO Darwinism

💡 Shashwat Ghosh, Former CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. He also unveils the challenges CMOs face today and the pressing need for evolution in marketing strategies to stay competitive. 💡"The era of CMO Darwinism is here. As a CMO, you need to take ownership of the go-to-market strategy and incremental modifications, while a good CMO will want to utilize the depth of experience from successful experiments." - Shashwat GhoshShashwat discusses CMO Darwinism, focusing on the shorter CMO tenures and pressure for quick ROI. He links Darwinian evolution to evolving organizational roles and adapting go-to-market strategies in the digital era. He highlights the need for incremental GTM evolution, fractional marketing roles, customer insights, collaboration, and community engagement for success using his EPIC framework.Follow Shashwat Ghosh on LinkedInFollow host Steve MacDonald on LinkedIn

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