Voice of Customer Drives the Only GTM that Lasts

Episode #250:Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-market. She explains how trust is built on credible data, not cherry-picked claims. She shares how marketing can connect siloed insights across sales, product, and service. She also outlines how bottom-up models improve revenue predictability with finance alignment.“In the go-to-market, voice of the customer is a foundational element because it can help you define and build better products and better marketing strategy. Your roadmap should be driven by what your customers are looking for.” – Asmita SinghAsmita Singh shares how credible customer insight strengthens trust, clarifies ICP decisions, and improves forecast confidence. The conversation breaks down how marketing can connect siloed customer signals across sales, product, and service, then turn those signals into a roadmap that supports retention, growth, and measurable revenue outcomes.Follow Asmita Singh on LinkedInFollow Steve MacDonald on LinkedIn

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