Episode #3: Turning Your Website into a Lead Machine (Without Paid Ads)

In this episode of Control Alt Dev, Sean and Paul discuss the evolution of content strategy and its impact on lead generation for software development businesses. They explore the importance of keyword optimization, the use of long-tail keywords, and the significance of case studies in building trust with potential clients. The conversation also covers technical aspects of content optimization, the role of featured snippets, and the necessity of regular content audits to maintain relevance. Finally, they reflect on the changing customer journey and how effective content can drive engagement and leads. Takeaways The importance of evolving content strategy over time. Using a traffic light system to prioritize keywords. Content must feel natural to rank effectively. Regular publishing is crucial for maintaining visibility. Case studies build trust in B2B relationships. Engagement metrics are essential for measuring success.   Ctrl Alt Dev is a podcast for software founders, digital leaders and curious builders navigating the fast-changing world of tech, AI, and business. Hosted by two veteran tech founders, Paul Rhodes & Sean Sale. each episode cuts through the hype with honest conversations, sharp war stories, and frameworks that actually work. Expect real talk on pricing, project chaos, automation, and scaling, all designed to help you build smarter, lead better, and stay sane.   Paul and Sean can be found here: Paul Rhodes - [email protected] 01527306370 Sean Sale - [email protected] 0121 2851047

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