CULTiTALK
#123 SPECIAL EDITION IN ENGLISH The Culture Journey @ Kostal Automobil Elektrik with Ralf Heinze and Marisa Müller-Eckstorff: Insights into the Culture Hub and the Culture Directions Mission, Pragmatism and Empowerment
17 Dec 2024
Welcome to the latest episode of CULTiTALK! In this episode Georg Wolfgang delves into the cultural journey of KOSTAL Automobil Elektrik. Our esteemed guests, Marisa Müller-Eckstorff and Ralf Heinze, bring profound insights into the ongoing cultural transformations and initiatives within the company.KOSTAL Automobil Elektrik stands at a crossroads, where traditional values in a precise, stable, and error-free working environment meet the need for a cultural shift towards greater engagement, empowerment, and entrepreneurial spirit. Marisa Müller-Eckstorff emphasizes the importance of accepting mistakes and fostering innovation without compromising product safety.The episode explores the strategic approaches KOSTAL is taking to promote a proactive and bold culture. Georg discusses the significance of individual motivation and the purpose of work with Marisa and Ralf. Transparency in the company's strategy and mission plays a central role in strengthening employee commitment and motivation.One of the highlights of the discussion is the "Culture Hub," a cross-functional team driving cultural transformation. The Culture Hub consists of volunteer members who promote open dialogues and share best practices. Marisa explains how this community acts as a multiplier for various initiatives, ranging from pragmatic tasks like simplifying approval processes to celebrating successes.Georg, Ralf and Marisa emphasize the practical applicability of cultural principles in daily work life. The introduction of CULTURIZER, an online workshop tool, enables teams to reflect on cultural directions and support behavioral changes without needing professional moderation.Tune in to discover how KOSTAL strikes a harmonious balance between traditional strengths and forward-looking innovation—and how everyone is invited to participate in this journey. All links to Ralf Heinze:LinkedIn: https://www.linkedin.com/in/ralf-rudolf-h-96564884/Company: http://www.kostal.com All links to Marisa Müller-Eckstorff:LinkedIn: https://www.linkedin.com/in/marisa-m%C3%BCller-eckstorff-55784728a/Company: http://www.kostal.com All links to Georg and the Culturizer:Georg: https://www.linkedin.com/in/georg-wolfgangCulturizer: https://culturizer.appCULTiTALK: https://cultitalk.de
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
13:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
10:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
13:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana