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Culture 101

Local jeweller Zoe and Morgan celebrate twenty years

22 Nov 2025

Description

Local jewellers Zoe and Morgan are celebrating two decades of their family business. The two siblings along with their sister Ruth had all ventured down different creative paths before coming together to establish their brand; launching at Paris Fashion Week and opening their first shop in London. They've since extended to Aotearoa travel the world collecting, creating, and honing their craft. But growing up with their Argentinian father Douglas, who was a gold and silversmith, it was perhaps inevitable they'd become jewellers themselves. To mark 20 years, they've launched a new collection Twenty; a capsule of archival pieces. Zoe Williams and Morgan Sibbald speak to Culture 101 about reflecting on two decades in the industry, the key to a successful family business and maintaining their values.

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