CULTURE IS MARKETING - Lwazi Madonsela

Joining us today is Lwazi Madonsela, a multidisciplinary South African creative, podcaster, and filmmaker with a passion for bridging knowledge in culture and storytelling from an African perspective. With experience in film and content production, Lwazi is the brainchild behind Cnr Juta and De Beer, a podcast that was honoured as one of Spotify's Top Ten Best New Podcasts in 2022 and has accumulated over 3 million social media views. Through his production company 348 SELECT Group, he's worked with major brands like Warner Music Africa and The Foschini Group, creating edutainment that serves as free mentorship for the youth. We sat down with him to unpack his journey, insights on documenting African stories, building a platform from the ground up, and he's thoughts on the current landscape of the next generation creatives. Tune in for an inspiring conversation!

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