E137 | Why Building Trust Will Build Your Organisation with David Horsager

If there's a problem in your organisation, but you can’t put your finger on what it is, have you considered it might be a trust issue?Today’s guest studied trust as an undergraduate and 23 years later, David Horsager, CEO of Trust Edge Leadership Institute, has dedicated his career to researching trust, looking at the data, and seeing how trust is built with individuals, in companies, in countries, with brands. Every year he publishes an annual trust survey in the US and this year he’s got a new book coming out called Trusted Leader, which provides a framework for building trust so that you and your organisation can perform at your best.In today’s episode, David talks about what the 8 pillars of trust are and how his publisher wanted him to make it a more catchy number, but how he wouldn’t be swayed to change them, because that’s what the research revealed - the data says there are 8 things that underpin how we trust each other. And, says David, trust is usually where the issue lies. When companies say they have a sales problem, they really have a trust problem - there's something about the character or the clarity of their message that's not getting through to clients. When a leader can't bring his team with them. It's a trust issue, etc. As well as delving into the 8 pillars, David also shares some case studies, some observations and some hints and tips along the way. This is a fantastic conversation. And we’re sure you’ll enjoy it as much as we did. Below, listeners will find links to some assets that David has made available to fans of this podcast. On today’s podcast:The real issue in an organisationResearching trustThe impact of trust on salesThe 8 pillars in Trusted LeaderHow to bring about change in your organisationLinks:www.trustedleaderbook.com/meltingpotBook - Trusted Leader

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