E189 | How to Innovate Inside Large Corporations with Jim A Euchner

To stay ahead of the curve, organisations need to innovate. But how do you structure innovation if you run a large corporation? Where do you put the money? Who’s in charge? How do you get sales to not be a blocker? These are the questions (among many) answered by Jim A Euchner in this week’s episode of The Melting Pot. Jim is an expert in how to innovate inside large corporations having been Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents.So if you’re wondering how your organisation can adopt a Lean Startup approach to innovation, don’t miss this hugely insightful episode with Jim. On today’s podcast:Overcoming resistance to innovationHow Goodyear innovatesThe need for multiple routes to marketTwo critical things people fail to doThe benefits of incubationLinks:Book - Lean Startup In Large Organisations: Overcoming Resistance To InnovationTwitter – @jaeuchnerLinkedIn – James EuchnerWebsite – Lean Startup in Organizations

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