E196 | How to Scale your Business with booking.com Founder, Jeff Hoffman

If you’re looking for advice on how to grow and scale your startup or business, then don’t miss Jeff Hoffman, founder of booking.com, award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, and Hollywood film producer on this week’s episode of The Melting Pot. Jeff has been an entrepreneurial CEO from the second day he joined university. He got kicked out of Yale University because he couldn’t pay the tuition fees and started a business on his second day of school to pay for his college education. You might have heard of his little venture… booking.com (priceline.com in the US). Jeff has recently put pen to paper and written down the seven principles for growing a business in his book, SCALE: Seven Proven Principles to Grow Your Business and Get Your Life Back. In this episode of The Melting Pot, Jeff talks about the importance of mindset, why CEOs need to get out of the way, and what the role of a CEO really is. So grab a pen and paper now, this is a truly insightful podcast, you’ll want to take notes. On today’s podcast:The importance of mindsetWhy CEOs need to get out of the wayHow to recruit great peopleThe CEO’s jobLearn why your customers buy from youLinks:Book: Jeff Hoffman - SCALE: Seven Proven Principles to Grow Your Business and Get Your Life BackTwitter – SpeakerJeffLinkedIn: Jeff HoffmanWebsite: Jeff Hoffman, Global Entrepreneurship Network, TV show - Click-to-Invest series | Going Public®Book recommendations:Paulo Coelho - The AlchemistMitch Albom - Five People You Meet In Heaven 

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