E266 | The Power of The Human Element For Successful Innovation with David Schonthal

This week on The Melting Pot with Dominic Monkhouse, we learned from David Shonthal, ward-winning Professor of Strategy, Innovation and Entrepreneurship at the Kellogg School of Management and co-author of The Human Element. Overcoming The Resistance That Awaits New Ideas. You will know this feeling if you're an entrepreneur or an innovator inside your business. Something that makes sense to you is being resisted by everybody at every turn. It's often why people leave larger companies and go to smaller ones. Or start up their own where they feel there would be less resistance. It's true for a while, but some of these elements will creep back in if that business succeeds. David has been involved in entrepreneurship, design and innovation for over 20 years, and his work has led to the creation of over 300 products, services, and new ventures worldwide. In this episode, he dives into the four types of friction that stand in the way of new ideas going forward. He also explains why it is important to recognise human behaviour to drive change, whether in B2C sales or B2B. A fantastic conversation with David about how to take your idea and move the organisation to adapt to the change. Download and listen to learn more. On today's podcast: There's more than one flavour of entrepreneurshipThe Friction Theory FrameworkThe four frictions against innovationHow recognising human behaviour can drive change Follow David Shonthal:WebsiteLinkedInTwitter Book recommendations: The End of AverageDemand Side SalesCompeting against luckA Man's Search for Meaning Enjoyed the show? Leave a Review 

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