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Curious Leadership with Dominic Monkhouse

E351 | Dan Williams: How Optimism, Grit and Vulnerability Built a £30M Business

30 Oct 2025

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Can optimism really scale a company?In this episode, Dominic chats to Dan Williams, CEO of Orean Personal Care, to explore what it really takes to lead through chaos - from doubling revenue in tough markets to leading with vulnerability, optimism, and Ironman-level discipline.Under Dan’s leadership, Orean has grown from £3M to £30M turnover, becoming one of the UK’s fastest-growing contract manufacturers in the beauty industry — all while achieving B Corp certification and building a culture rooted in learning and care.What you’ll learn:💪 How training for an Ironman reshaped Dan’s mindset as a CEO💡 The power of optimism when leading through adversity❤️ Why vulnerability builds trust faster than authority ever could🏭 How Orean scaled without losing its culture or values📈 What it takes to grow sustainably - from £3M to £30MIf you’re a founder or CEO navigating the messy middle of growth — trying to scale your team, your systems, and your mindset — this is a masterclass in how to stay human while building something extraordinary.Book recommendations:Unbeatable Mind - Mark DivineThe Obstacle is the Way - Ryan HolidayStart With Why - Simon SinekMan's Search for Meaning - Viktor E FranklAbout the guest:Dan Williams is the CEO of Orean Personal Care, a UK-based contract manufacturer producing premium skincare, haircare, and wellness products for some of the world’s most innovative beauty brands.Under his leadership, Orean has grown tenfold in revenue and achieved B Corp certification, balancing profit with purpose.A lifelong endurance athlete, Dan brings his Ironman mindset into business — combining optimism, resilience, and relentless learning to build a company culture defined by progress, not perfection.Sign up to receive our weekly Curious Leadership newsletter:  https://subscribe.monkhouseandcompany.comFollow Dominic on LinkedIn: https://www.linkedin.com/in/dominicmonkhouse Chapters:00:01:00 - Dan Williams: Background and Personal Life00:01:32 - Business Growth Journey00:03:39 - The Importance of Optimism00:04:53 - Vulnerability as a Strength in Leadership00:06:44 - Challenges of Turnarounds and Maintaining Energy00:08:24 - The Role of Sports in Personal Development00:10:42 - Achieving Goals Through Determination00:12:05 - The Impact of Belief and Support00:13:22 - Leadership and Management Styles00:16:03 - Promoting from Within vs. Hiring Externally00:18:05 - Succession Planning and Employee Development00:21:06 - Overview of Orean's Business Model00:23:34 - Curiosity and Understanding Customer Needs00:27:14 - Establishing a Five-Year Vision00:30:02 - Building a Strategy for Growth00:32:29 - Evolving Leadership Team Dynamics00:33:09 - Time Management and Work-Life Balance35:00.00 - Navigating Challenges in...

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