E42 | FizzPopBANG: Creating an amazing brand by cultivating a brilliant culture with Carla Cringle and Imogen Pudduck.

Today’s guests are Carla Cringle and Imogen Pudduck, co-founders of FizzPopBANG Ltd. Their tagline, “making people whistle on their way to work,” says all you need to know about these two upbeat people. They met 15 years ago when they worked together at Red Bull as Head of Brand and Head of HR. Carla and Imogen realised that to have a truly amazing brand that consumers fall in love with, you need infectiously passionate and loyal people that drive that ethos forward. Today, a strong business “plan” is no longer good enough to drive success. They left Red Bull to share their collective knowledge and inject a little sparkle into the working lives of others. Together they created FizzPopBANG, a small but beautifully formed consultancy specialising in brand employee engagement. On today’s podcast: The power of brand ambassadors How to empower people to make brand decisions when you’re not there Why you should show, not tell, what you are as a business Culture is the common denominator of your business. The importance of brand values Culture is built from within, and it’s based on a million different things Links: One thing done well David Hieatt JFDI - podcast

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