E81 | How to Use Talk Triggers with Jay Baer

If you’re trying to deliver remarkable customer experiences that will get customers talking, then you’re trying to create Talk Triggers. And that is exactly what this episode with Jay Baer, the founder of five multimillion-dollar companies, New York Times bestselling author of 6 books, public speaker, social media marketing and customer experience guru, is about. “Word of mouth influences 50% of all purchases, and it influences 91% of B2B purchases. And for major purchases, word of mouth is the number one decision-making criteria. Yet fewer than 1% of businesses have an actual word of mouth strategy.”In this episode, Dom chats to Jay about his most recent book, Talk Triggers. A talk trigger is defined in Jay’s book as an operational choice that is designed to create conversations - something that customers will go away and tell their friends and family about. So if you’re trying to figure out your business’ talk trigger, then this episode is for you. On today’s podcast:The work that Convince and Convert doesUsing customer experience to create conversationsWhen talk triggers go wrongThe marketing power of word of mouth5 types of talk triggersLinks:Talk Triggers - Jay Baer

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