Why Investing Early is Important in LATAM | AI Driven Commerce & WhatsApp | The Evolution of the Creator Economy | Luis Enriquez, Partner & Co Founder of Bridge Latam

SummaryLuis Enriquez co-founded Cultura Colectiva over a decade ago, turning it into one of Mexico’s most influential digital media platforms. Now, as a Partner at Bridge Latam, a leading venture fund focused on early-stage startups, he is backing the next generation of high-growth companies in fintech, AI, agtech, and beyond. Luis brings a unique perspective as both a founder and an investor. Today, we’ll explore how he evaluates companies before product-market fit, the role of WhatsApp in AI-driven commerce, the future of media and the creator economy, the biggest challenges facing founders in Latin America today, and more.Chapters00:00 The Journey of Luis Enriquez: From Founder to Investor06:46 Initial phase: Entrepreneurs started reaching out to me  07:58 How has the startup ecosystem evolved? 09:06 Bridge Latam's Inception09:56 Bridge Latams' Thesis18:56 AI-Driven Commerce: The WhatsApp Opportunity19:45 Conversational Neobanks?21:41 AI commoditization and where is the value?23:25 Challenges for Traditional Financial Institutions24:43 The Evolution of the Creator Economy27:04 Building Brands in the Creator Economy29:30 The importance of content in a startups GTM strategy31:17 Navigating the Startup Landscape in Latin America32:24 2025 Predictions33:41 Mistakes as an Entrepreneur and Investor Send us a textCut The Check w/ Mack Meyer is a podcast about venture capital, startups, and entrepreneurship in Latin America and beyond. New episodes drop every week. Subscribe on Spotify Stay connected with us on Twitter, LinkedIn, Instagram, Have a guest suggestion? Email us at [email protected]

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