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CX Passport

The One With CX in Ghana - Kojo Hayford E222 Greatest Hits

15 Jul 2025

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What's on your mind? Let CX Passport know...What does customer experience look like in Ghana — and across Africa?In this *Greatest Hits* episode of CX Passport, Kojo Hayford takes us on a journey through customer experience transformation on the African continent. Kojo is the Founder and CEO of eSAL LLC, a firm leading the charge in Business Process Outsourcing and CX innovation in Ghana and beyond.Originally aired as E181, this conversation resonated because of Kojo’s clarity, passion for talent development, and honest perspective on what it takes to build something meaningful and sustainable in a growing economy.CHAPTERS  00:00  Demographic dividend in Africa  01:40  Why Kojo founded eSAL  04:30  Customer experience in the Ghanaian context  08:42  Opportunities for BPO in Africa  13:55  Developing talent and future leaders  18:50  Serving global brands from Africa  21:40  First Class Lounge  26:45  Leadership and authenticity  30:10  Lessons from his father’s legacyEpisode resources:  Connect with Kojo Hayford on LinkedIn: https://www.linkedin.com/in/kojo-hayford  Learn more about eSAL: https://www.esal.llcIf you like CX Passport, I have 3 quick requests:✅ Subscribe to the CX Passport YouTube channel https://www.youtube.com/@cxpassport  ✅ Join other “CX travelers” with the weekly CX Passport newsletter https://cxpassport.kit.com/signup  ✅ Bring 🎙️🎬 CX Passport Live to your event https://www.cxpassportlive.comI'm Rick Denton and I believe the best meals are served outside and require a passport.

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