Ep 18: Crafting the Future: The Power of Vision in Service Design

In this episode of CXD, Oliver King addresses the 'Challenge of Vision' and its pivotal role in service design within the digital age. Learn why a strong, clear vision is critical for organisations to innovate, adapt, and lead in their industries. Explore the signs that a company might lack this vision and the consequences of this absence on growth, culture, and customer satisfaction.   Oliver discusses how a compelling vision can unify teams, streamline decision-making, and drive creativity. He outlines design-led strategies from Engine's book, 'Customer Driven Transformation', for developing and implementing this vision, ensuring that services are not only efficient and beautiful but also resonate deeply with customers.   Stay tuned to CXD for actionable insights into how a well-defined vision can transform your organisation's approach, foster innovation, and build a robust path toward customer-centricity.   Find links below to download a free chapter of the book, purchase 'Customer Driven Transformation', and more.  https://link.edgepilot.com/s/61715c9c/LiWVQLmcCUy3gsx90GNEGA?u=https://engineservicedesign.com/%23customer-driven-design https://www.amazon.co.uk/Customer-Driven-Transformation-Design-led-Companies-Services/dp/0749483016/ref=sr_1_1?crid=1HZIUJS631TSL&keywords=customer+driven+transformation&qid=1706172684&sprefix=customer+driven+transformation%2Caps%2C65&sr=8-1  

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