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CXD: Customer Experience Design

Ep45: Why the hardest part of leadership has nothing to do with strategy

11 Jun 2025

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What does good leadership look like when everything’s changing?In this episode, Olly sits down with strategic leader, Gary Simpson, to talk about what it really takes to lead in a world that doesn’t sit still. They unpack the tension between short-term wins and long-term vision, why clarity beats control, and how the best leaders create space for others to thrive.From futures thinking to B2G customer insight, Gary shares a fresh take on leadership that’s grounded in values, not vanity—and built for what’s next.Connect with Gary on LinkedIn; https://www.linkedin.com/in/gary~simpson/Chapters: 00:00 Navigating Change in Leadership04:52 The Importance of Adaptability10:03 Understanding Customer Needs15:11 The Role of Integrity in Leadership19:55 Balancing Short-Term and Long-Term Goals25:05 Embracing a Growth Mindset29:53 Learning from Failure35:10 Final Thoughts on Leadership

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