£10M+ E-commerce CRO Tactics with Dylan Ander

CRO is the growth lever 99% of DTC brands are ignoring.In this episode, Olly is joined by Dylan Ander, ex-agency owner, 2x eCom founder, and now the creator of Heatmap.com, the CRO tool quietly powering some of the highest-performing brands online.They break down the post-click strategies the top 1% are using to scale profitably and why your landing page might matter more than your creative.You’ll learn:- Why CRO is the real 80/20 of DTC growth- What metrics actually matter (hint: not conversion rate)- Why you should stop sending traffic to over-engineered PDPs- How Dylan helped brands unlock 7 figures from simple CRO tweaks- Tactical wins around landing pages, AOV, revenue per session & moreThis is a must-listen for founders, creative strategists, and media buyers looking to scale beyond the click.0:00 - Why we’re talking CRO, not ads3:00 - Top 1% brands are doing these 3 things13:25 - Listicles, bundles, ugly pages that scale15:10 - Review mining + customer data19:18 - Quickest wins in CRO28:10 - Why conversion rate is a vanity metric31:45 - Offer testing = huge CRO lever37:29 - Dylan’s journey into SaaS41:20 - Why Dylan built Heatmap43:00 - Operating principles of SaaS 46:55 - How top users get value from Heatmap49:20 - Where AI + CRO are heading53:10 - Pricing

There are no comments yet.

Please log in to write the first comment.