Matt Kelly Returns to Break Down the Path from £10M to £50M

Matt Kelly is back on the podcast, 9 months after his first episode, and a lot has changed.In this brutally honest conversation, Matt opens up about what it really feels like to scale a wellness brand beyond 8 figures.We talk:– Space Goods has gone from £3.5M to a projected £18M.– Growing from 1 to 15 employees in 9 months– Losing his sense of purpose as the business outgrows him– Why the rebrand feels terrifying (even after 5 months of work)– The reality of copycats launching before he does– Getting quote tweeted by Andrew Tate– And how ChatGPT is basically his creative directorIf you’re a founder, operator, or builder navigating scale, you’ll feel this one.🎧 Full episode available now.🔔 Subscribe for more behind-the-scenes convos with the operators shaping the future of DTC.00:00 Matt Kelly is back02:40 Spacegoods 2.0: start up to scale up04:05 Losing founder identity10:55 Are you happy?14:50 Setting a long term vision20:00 Spacegoods rebrand21:50 TikTok shop zombie brands24:40 Product + SKU journey25:40 What's next in health + wellness?30:32 Product development35:40 ChatGPT as Matt’s co-founder39:40 VEO 342:30 Product roadmap44:20 Retail VS DTC49:30 Getting called out by Andrew Tate53:00 Being transparent 57:30 What's next for SpacegoodsFollow Matt: https://x.com/matthuciushttps://spacegoods.com/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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