SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth audit here: https://eu1.hubs.ly/H0p-Mxb0SEO made £13.9M. ChatGPT made £175K. So why is everyone chasing AI?In this episode, Olly sits down with Thomas Phillips, founder of DTC SEO Agency and a veteran of 17 brand exits, to cut through the noise around AI SEO.Tom breaks down how one of their clients generated £175K in revenue from ChatGPT at a 19.7% conversion rate, yet that same brand made £13.9M from traditional SEO in the same 90-day window. The kicker? The strategy behind both is almost identical.From backlinks and content depth to digital PR and entity trust, Tom explains why the fundamentals of ranking haven’t changed. AI has just added a shiny new label. If you're chasing AI visibility without nailing your SEO baseline, you’re prioritising tactics over foundations.---We're excited to share that we are hiring creative strategists to join the UK's number one independent meta-agency, as recognised by Meta. Our team is known for being curious, innovative, and fast-growing, and we work with leading D2C brands like Heights, Mindful Chef, and Space Good 47 Skin. If you're interested in being part of our dynamic team, please send me an email [email protected] the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/00:00:00 Intro to Thomas Phillips 00:04:30 The journey to 17 brand exits using SEO00:07:50 Starting the DTC SEO agency00:09:20 The rise of AI SEO and how to track it00:14:00 AEO vs GEO: The 2 types of AI SEO00:15:55 How to rank in Google’s AI Overviews00:18:00 Why long-tail, question-based content still wins00:22:35 How brands are ranking in AI search00:25:45 How to get unbiased ChatGPT rankings00:27:15 An increase in branded searches00:28:40 Shopify X ChatGPT integration00:30:10 How to rank long-term in AI search00:32:00 Link building and credibility still drives SEO00:42:20 SEO fundamentals top brands are doing00:45:15 Where newer brands should start with search00:49:10 The future of AI search + DTC landscape00:57:25 AI usage across content01:00:35 Key takeaways of AI SEOFollow Tom:https://www.instagram.com/thomasmrphillipshttps://www.linkedin.com/in/tomphillipsofficial/https://x.com/thomasmrphttps://www.dtcseoagency.com/Follow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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