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D2C Diaries

The Founder’s Guide to PR with Elissa Corrigan: How to Get Your Brand in the Media

12 Feb 2025

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D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team. Most DTC founders obsess over paid ads, but what if PR is the missing piece in your growth strategy?In this episode of D2C Diaries, we sit down with a founder who scaled a brand to thousands of customers, without spending a penny on ads. We break down the power of PR, how to get featured in top publications, and why storytelling is the ultimate growth hack.You'll learn:- How one Daily Mail article drove £25K in sales in a day- The secrets to crafting a story journalists want to publish- Why PR builds long-term brand equity beyond paid ads- Why PR is an underrated growth channel- How PR fits into a modern marketing mixIf you're looking to build a brand that people talk about, this episode is for you.Follow Elissa on socials: Instagram: https://www.instagram.com/misselissac/LinkedIn: https://www.linkedin.com/in/elissa-corrigan-baaa4837/https://www.instagram.com/ellesera.inc/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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