The Funnel Strategy Behind IM8’s Brand Launch

In this solo deep-dive, Olly and Loukas unpack the full launch strategy behind IM8, David Beckham’s new wellness brand, and break down why it’s one of the most intentional DTC rollouts they’ve seen in a while.From aggressive “us vs them” positioning to a hyper-consistent funnel experience, IM8 is throwing punches directly at AG1 and doing a lot right in the process. But not everything’s perfect.They cover:- The full IM8 funnel breakdown (from unaware ads to hyper-targeted landing pages).- How brand consistency builds trust and drives conversions- Where Beckham’s founder content falls flat (and how to fix it)- Why nostalgia is an underrated lever in performance creative- How IM8 uses third-party experts, credibility stacking, and strategic whitelisting-The creative formats that should be next for themIf you’re running paid media or building a DTC brand, this is a clinic in strategic funnel execution, brand building, and where even elite brands leave opportunity on the table.🚨 Comment on our Youtube video "IM8" and we'll send you the full whimsical board breakdown🚨Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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