The Product-Led Strategy That Rebuilt Hera: Holly Beadle

D2C Diaries is proudly sponsored by WayflyerRunning an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms.Check them out: https://tinyurl.com/4jfc8yejMost founders obsess over CAC, ad spend and creative testing, but almost no one talks about the thing that actually drives LTV: Product.In this episode, we sit down with Holly Beadle, CEO of Hera, who took over a legacy fashion brand right before Black Friday and had to rebuild it from the ground up. Just product, operations, and a brutal growth ceiling to solve.You won’t hear any fluff here. Just the raw truth about:- What happens when you scale before you’re ready- How product scaled the brand- The real role of CX, refunds, and fulfilment in retention- How Holly thinks about launches, core categories, and loyalty- What most operators get wrong when they inherit a brandThis isn’t a growth-hack playbook. It’s a look behind the curtain of what rebuilding a real DTC brand actually looks like, especially when product is the lever that works.🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0nv7p900:00 Hera’s origins & acquisition story4:14 Early days at Gymshark + MyProtein 6:02 Taking over Hera: product vs. CEO role8:43 Talent development at The Hut Group10:30 Hera acquisition: first steps & early struggles16:19 Product development & trend forecasting19:47 80/20 rule in product21:24 Acquisition vs. retention through product23:57 3 key product tips for founders29:04 The friction between product & marketing32:23 Entering new markets & territory growth36:33 Marketing mix post-acquisition: paid vs. organic42:12 Influencer collabs + Partnerships47:08 Growth strategy + Black Friday52:56 Building the team & hiring for scrappiness57:06 AI in the business59:04 A day in the life as CEO & being a parent1:04:53 Vision for Hera over the next 3–5 yearsFollow Holly and Herahttps://www.instagram.com/holly.beadlex/https://www.linkedin.com/in/holly-beadle-4308b037/https://heraclothing.com/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

There are no comments yet.

Please log in to write the first comment.