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#DamaniTalks

Episode 64: Learnings From His First Business Mistake | Ashish Tulsian | #DamaniTalks

22 Feb 2025

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We're kicking off the new season of #DamaniTalks with a bang, featuring Ashish Tulsian, the founder of Posist, now Restoworks! From selling SMS services while sitting on a horse at his wedding to bootstrapping a global SaaS company, Ashish’s journey is nothing short of legendary.This episode is packed with insights on scaling without VC funding, the art of enterprise sales, pricing strategies, learnings from his first-ever business mistake, and the psychology behind business decisions.With over 25,000 restaurants across 52 countries using Resto Works today, Ashish breaks down how he built a multi-million-dollar business while saying NO to funding pressures. We also discuss navigating the startup ecosystem, handling stress as a founder, and why most entrepreneurs unknowingly resist scaling. Despite having met only 5 or 6 times, this conversation with my brother from another mother is raw, unfiltered, really fun and packed with lessons for every founder!In This Episode, You'll Learn:- The biggest mistake founders make with funding decisions- Why scaling feels "boring" and how to push through it- The real truth behind bootstrapping vs. raising VC money- How to price your product right and attract the best customers- Mastering enterprise sales and handling big-ticket clients- The difference between real demand and vanity metrics- The truth about work-life balance as a founder- How to balance long-term vision with short-term survivalWhy You Should Watch:Ashish Tulsian built a global SaaS company with just one funding round, proving that bootstrapping can be a winning strategy. He breaks down the real truth behind scaling without VC money, mastering enterprise sales, and closing big-ticket clients. Learn how pricing psychology impacts growth and why founders often struggle to balance long-term vision with short-term survival.Check out our previous episode with Ashish Tulsian - #DamaniTalks Episode 17David Ogilvy - Confessions of an Advertising ManGlengarry Glen RossThe Restaurant Times BlogFollow our other channels for more exciting content:- Website- YouTube- Instagram- LinkedIn- WhatsApp Channel- X (formerly Twitter)Learn more about our guest, Ashish Tulsian:- LinkedIn- X- Instagram - YouTube- Restroworks

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