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Data Center Go-to-Market Podcast

Ep. 100 James Braunegg, Managing Director at Micron21 | Data Center Go-to-Market Podcast

27 May 2025

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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 100 of the Data Center Go-to-Market Podcast, you’ll discover the inspiring journey of James Braunegg, Managing Director of Micron21, as he shares how he built Australia's first tier four data center from the ground up! 🏗️💡 Learn how to embrace emerging trends like AI 🤖 and sustainability 🌱 to stay ahead in the fast-paced data center industry. Gain actionable advice on career growth, building resilient infrastructure, and fostering innovation. Whether you're an aspiring professional or a seasoned expert, this episode is packed with valuable insights to help you succeed! 🚀✨0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:37 Introducing James Braunegg, Managing Director at Micron211:04 How Micron21 Evolved From Reselling Computers, a Medical Career, High-Performance Cars, and a Family Printing Business4:33 The Path to Australia's First Tier 4 Data Center7:35 Managed Service Providers Partnering with Colocation Data Center Operator9:13 IT and High Performance Cars (HPC, Before High Performance Computing): Nissan Australia and New Zealand10:26 Data Center Career Advice for College (and High School) Students14:49 Preventing Data Center Downtime with Better Procedures15:25 Colocation Data Centers with More IT Services and More Human Delivery (GPU- or AI- in a Box) 17:10 Mid-Career Advice for Data Center and Digital Infrastructure Professionals20:54 Data Center Industry Trends and Reluctance to Move Quickly Enough23:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)24:23 Data Center Technologists Researching and Predicting Industry Changes (Continuous Improvement)26:18 Micron21 Team: Advisory Board, Innovation, Network/Security, Cybersecurity, Operations, Support, and Sales/Marketing27:02 Tier IV Australia Data Center Marketing and Sales: Local vs. Long-Distance Clients28:58 Data Center Business Development Moving to Automation and Self-Educating Buyers with Content33:00 How a Data Center Operator Partners with Resellers and Other Managed Service Providers (MSPs)35:17 Leading a High-Performance Data Center with AI Tools and Its Clients’ Business Impact38:06 Colocation Operator as a Managed Service Provider and IT Business Thought Leader and Educator40:10 Self-Driven Colocation Data Center Buyer’s Journey: Tools, Education, Transparency, and Trust44:30 The Future of a Colocation Data Center Operator MSP CEO in Australia47:22 James Braunegg (Connect with on LinkedIn) and Micron21 (Follow on LinkedIn and Website)48:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#ai #australiacolocation #australiadatacenter #cloudcomputing #cloudservices #colocation #criticalfacilities #cybersecurity #datacenter #datacentercareers #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #managedservices #melbournecolocation #melbournedatacenter #missioncritical #micron21

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