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Data Center Go-to-Market Podcast

Ep. 25 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

05 Sep 2024

Description

In episode 25 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies and tactics focusing on empathy, education, and customer needs. Joshua Feinberg shares insights on modernizing your lead nurturing approach, creating thought leadership content, optimizing websites for lead generation, and unlocking strategic sales. Discover how to build brand awareness while improving lead generation. This episode provides actionable approaches for sales, marketing, and product professionals in the data center industry. #datacentergtm #dcsmi #datacenters #leadgeneration #salesstrategies #marketingtips0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast1:01 Introducing Data Center Lead Generation 3014:44 Agenda (Data Center Lead Generation 301)6:09 Recap Data Center Lead Generation 10112:19 Use the Right Terminology: Leads vs. Sales Opportunities16:12 Transform Strangers into Known Leads21:19 Reboot Your Positioning24:33 Exchange Value (Deposit Into the Relationship Account)26:16 Turn Your Website Into a Lead Generation Factory (For the AI Factory Era) 29:38 Recap of Data Center Lead Generation 301f 30:14 Q&A on Data Center Lead Generation 30130:45 How to be more successful with market entry into data centers33:30 How to get more strategic, high-value data center sales38:07 How to build brand awareness in the data center industry while improving lead generation39:40 Joshua Feinberg from DCSMI40:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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