Ep. 71 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

https://www.dcsmi.com/workbook Download Workbook from Data Center Go-to-Market 2025 Jumpstarthttps://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 71 of the Data Center Go-to-Market Podcast, data center marketing and sales expert Joshua Feinberg shares proven strategies for closing sales faster and finding the right data center niches to avoid commoditization. You'll learn to adapt to the self-guided buyer's journey, leverage marketing and sales automation, build an impactful webinar and events program, and measure and optimize revenue growth. Whether you're a data center operator, technology provider, or facilities company, these insights will help you stand out, attract the right clients, and scale your business. 0:00 Day Three of Data Center Go-to-Market 2025 Jumpstart0:15 Recap of Day One and Day Two of Data Center Go-to-Market 2025 Jumpstart1:33 Agenda for Day Three of Data Center Go-to-Market 2025 Jumpstart2:14 Introducing Joshua Feinberg, CEO at DCSMI6:53 5 Ways to Close Sales Faster With Your Data Center Leads7:03 Biggest challenges with closing data center sales8:09 Agenda for Close Sales Faster With Your Data Center Leads8:52 Provide an Excellent Prospect Experience While Prioritizing Your Growth Goals22:12 Segment and Personalize Based on Prospect Actions32:31 Use Marketing and Sales Automation to Deliver Timely, Educational37:13 Implement Sales Productivity Tools That Eliminate the Most Common Friction Points38:00 Build a Full-Funnel Webinar and Events Program That Educates and Builds Trust53:44 What’s your biggest takeaway from 5 Ways to Close Sales Faster With Your Data Center Leads? 54:32 Special Bonus Section Break55:59 Ian McClarty, President at PhoenixNAP (How Data Center Sales and Marketing Are Changing)60:54 Tsafrir Lahav, Vice President of Global Sales at AimBetter (The Future of Sales and Customer Success Roles)68:08 Emily Newman, Marketing and PR Manager at NJFX (Future of Marketing and AI in Data Centers)70:49 What’s your biggest takeaway from Ian McClarty, Tsafrir Lahav, and Emily Newman? 71:27 How to Find the Right Data Center Niches and Avoid Commoditization72:10 What’s your biggest challenge with niches and avoiding commoditization? 72:18 Agenda for 10 Ways for Colocation Data Centers to Find the Right Niches and Avoid Commoditization77:13 Provide Managed Services, But Not as an MSP81:04 Assess Your Product/Market Fit84:14 Get In Front of Today’s Colocation Buyer’s Journey85:40 Analyze Your Competitive Positioning94:30 Take Stock of Your Content Assets (or Lack Thereof)97:03 Attract the Right Strangers98:57 Generate More Highly-Qualified Leads102:14 Accelerate More Opportunities104:02 Scale Revenue Growth Across Both New and Existing Clients106:22 Let Your Best Clients’ Data and Buyer Personas Dictate Niches112:01 What’s your biggest takeaway from How to Find the Right Data Center Niches and Avoid Commoditization? 112:19 What's your biggest takeaway from Data Center Go-to-Market 2025 Jumpstart?114:23 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)#datacentergtm #dcsmi #datacenter #datacentermarketing #datacentersales #datacentergrowth #edgecomputing #cloudinfrastructure #colocation #datacentersolutions #hyperscale #edge #digitalinfrastructure

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