Digital Product Passport – a new era for circular economy | Claire Fioretti, Michelin and Stefan Novoszel, Tietoevry Create

What possibilities open when every product has a digital ID that records its entire lifecycle from origin and materials to repairs and recycling? This is the promise of the new Digital Product Passport (DPP), which will soon be mandatory for all products sold in the EU.The bold vision of DPP is to both combat piracy and increasesustainability. When entire value chains become transparent, the result is a game-changer for the circular economy. The question is: how do we get there? In this episode of our Data Insiders podcast, host Oona Ylänkö is joined by two experts at the forefront of the transition.Claire Fioretti, Head of Standards and Regulations for Connected Mobility at Michelin, plays a central role in the EU-funded CIRPASS-2 pilot, which exploreshow DPP could transform the tire industry. With over two decades at the company, Claire shares the motivations behind Michelin’s early adopter strategy and its benefits across the various supply chains.Stefan Novoszel is an Automotive and Manufacturing Principal at Tietoevry Create, helping companies reach both sustainability and business goals via smart tech solutions.Together, our guests discuss how DPPs work in practice, and the role of data spaces in the new forms of collaboration required from the stakeholders. They also reveal how early involvement does more than meet compliance: itgives companies like Michelin the strategic edge of reshaping the future.Tune in and get up to speed on how we’re creating the infrastructure for a truly circular economy!More information regarding the topicRead more about the Digital Product PassportGet to know the Ecodesign for Sustainable Products RegulationThe official webpage of the CIRPASS-2 project

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